Tanishq is a well-known jewelry brand. It has always been ornamented by everyone. The brand has a good standing and loyal customer following. A different approach to reach new customers was a brilliant idea, which brought them to the experimentation with zero-inventory store. They had the very first zero inventory store launch with mirrAR at Delhi and Bangalore airport.
Virtually try-on jewellery using the power of real time augmented reality.
in-store experiences for your customers
Kiosks at Malls/Airports
to stretch your boundaries
Virtual try-ons for iOS & Android Phones
Detailed Business Insights
TANISHQ EXPERIENCE ZONE AT AIRPORT
Creating a first of it’s kind retail experience, Jewelry brand Tanishq and StyleDotMe, launched a virtual jewelry try-on experience zone at Delhi & Bangalore Airports.
JAIPUR JEWELLERY SHOW
Jaipur Jewellery Show, one of the epic Jewellery Shows in India. mirrAR made it monumental with it's presence, over 800+ booths and over 30000 registrations.
“I was totally fascinated by the AR technology that Meghna showed me becasue it is user friendly and allows the customer to see the procucts in 3D without having the actual inventory in stock. It is very well designed and makes it easier to choose designs for client as well as facilitates our presentation much better.”
"We have started with Delhi-NCR and will soon be introducing AR platform to other locations as well. Our objective is to create more such experiences at malls, movie theaters, airports and other public places to take the brand beyond stores and reach out to customers in the near future.”
We associated with Jaipur Jewellery Show (JJS) and integrated our technology with 11 jeweller’s dome at Jaipur Jewellery design Festival (JJDF). Visitors could try the designer’s specific collection at their domes. We also created an experience zone which had a big screen with jewellery from all 11 jewellers together for an intuitive world class experience.
Our 3 months pilot at PC Jeweller store generated leads worth INR 1.2 cr without having real inventories at the stores through the AR tech. PCJ has been our very first customer, and they have also been a part of case studies performed by mirrAR. The customer’s insight really helped mirrAR to be the best of what it is today.
80+ Stores and Counting...